A pioneer in the motherhood space, Mumzworld is the leading bilingual e-commerce platform in the Middle East focused on the mother, baby and child vertical. The only scaled vertical of its kind in the region, Mumzworld works with 4,000 leading global brands and has over 250,000 products encompassing the life cycle of parenthood, with products targeted for children across different age groups. In September 2018, GII invested in Mumzworld as part of GII’s efforts to invest in developing the venture capital and technology ecosystem in the region.